Know Your Target Market

When you are deciding where to advertise and what type of advertisement to use, it is essential to understand who you are wanting to reach: You need to know how old your customers are; what sex they are; whether they are professional or funky; do they read books and newspapers or watch sport on TV. You need to be able to see them and imagine them in a day of their lives. You will then be able to successfully introduce them to your product. You will choose the right medium, the right tone and the right images.