Marketing: Go The Extra Mile

When you receive a customer inquiry about your products or services, go the extra mile. Instead of just sending out a price list, or standard product description, write a small report describing what you can do for your customer and how you will do it? Customized marketing means giving your prospective customers the information they need to do business with you, and a personalized report shows your service ethic and that you are prepared to look after them individually.  It will certainly give you an edge over your competitors. Directed, specific marketing might take more of your time but it is guaranteed to win or keep a new customer.