Set Clear Measurements for Success
By Ilona Albert on Sep 23, 2008 in Marketing
You must always set an objective: otherwise, you will be second guessing whether your launch was successful or not. For example, let’s say your goal is to launch a new beverage that will be the market leader in the non-alcoholic drinks industry. Or more specifically, or objective is to obtain 90 percent market-brand awareness. Once you’ve identified your objectives, then you will need to think about how the goal will be met and quantified.
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